Welcome to the InfoSci Platform
Reference Hub5
The Moderating Effects of Gender on E-Commerce Systems Adoption Factors

The Moderating Effects of Gender on E-Commerce Systems Adoption Factors

Frederick Pobee, Daniel Opoku
Copyright: © 2018 |Volume: 9 |Issue: 4 |Pages: 19
ISSN: 1947-8569|EISSN: 1947-8577|EISBN13: 9781522544210|DOI: 10.4018/IJSDS.2018100106
Cite Article Cite Article

MLA

Pobee, Frederick, and Daniel Opoku. "The Moderating Effects of Gender on E-Commerce Systems Adoption Factors." IJSDS vol.9, no.4 2018: pp.86-104. http://doi.org/10.4018/IJSDS.2018100106

APA

Pobee, F. & Opoku, D. (2018). The Moderating Effects of Gender on E-Commerce Systems Adoption Factors. International Journal of Strategic Decision Sciences (IJSDS), 9(4), 86-104. http://doi.org/10.4018/IJSDS.2018100106

Chicago

Pobee, Frederick, and Daniel Opoku. "The Moderating Effects of Gender on E-Commerce Systems Adoption Factors," International Journal of Strategic Decision Sciences (IJSDS) 9, no.4: 86-104. http://doi.org/10.4018/IJSDS.2018100106

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The purpose of this article was to investigate the moderating effects of gender on e-commerce systems adoption factors among university lecturers in Ghana. In order to achieve this purpose, the unified theory of acceptance and use of technology (UTAUT) was used as the theoretical lens for the study. Eight hypotheses were developed and tested. Data analysis was performed with a structural equation modeling (SEM) technique using SmartPLS Application. Using a survey of 223 respondents, the study showed that factors such as performance expectancy, effort expectancy, and facilitating conditions positively and significantly influenced Ghanaian lecturers' behavioral intention and ultimately the actual use of e-commerce systems. As for the moderating effects of gender, this study discovered that gender insignificantly moderated the effects of performance expectancy, effort expectancy and social influence on behavioral intention.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.