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Exploring Public Relations in the Firm: Application of Postmodern Theory

Exploring Public Relations in the Firm: Application of Postmodern Theory

Marisa Cleveland, Simon Cleveland
Copyright: © 2021 |Volume: 12 |Issue: 4 |Pages: 11
ISSN: 2574-8254|EISSN: 2574-8270|EISBN13: 9781799863373|DOI: 10.4018/IJSEUS.2021100105
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MLA

Cleveland, Marisa, and Simon Cleveland. "Exploring Public Relations in the Firm: Application of Postmodern Theory." IJSEUS vol.12, no.4 2021: pp.52-62. http://doi.org/10.4018/IJSEUS.2021100105

APA

Cleveland, M. & Cleveland, S. (2021). Exploring Public Relations in the Firm: Application of Postmodern Theory. International Journal of Smart Education and Urban Society (IJSEUS), 12(4), 52-62. http://doi.org/10.4018/IJSEUS.2021100105

Chicago

Cleveland, Marisa, and Simon Cleveland. "Exploring Public Relations in the Firm: Application of Postmodern Theory," International Journal of Smart Education and Urban Society (IJSEUS) 12, no.4: 52-62. http://doi.org/10.4018/IJSEUS.2021100105

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Abstract

While postmodern theory has been explored within multiple domains, its application to the domain of public relations is somewhat scant. As a result, constructs, such as power, crisis communication, and code of ethics within the communication profession in the firm require further examination. This study investigates the current postmodernist perspective within organization theory and expands the body of knowledge on postmodernism and public relations through the application of seminal audit literature analysis.

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