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A Study of the Role of Trust in Sharing Economy in the Tourism Industry

A Study of the Role of Trust in Sharing Economy in the Tourism Industry

Youngkeun Choi
Copyright: © 2021 |Volume: 12 |Issue: 4 |Pages: 13
ISSN: 1947-959X|EISSN: 1947-9603|EISBN13: 9781799860938|DOI: 10.4018/IJSSMET.2021070102
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MLA

Choi, Youngkeun. "A Study of the Role of Trust in Sharing Economy in the Tourism Industry." IJSSMET vol.12, no.4 2021: pp.26-38. http://doi.org/10.4018/IJSSMET.2021070102

APA

Choi, Y. (2021). A Study of the Role of Trust in Sharing Economy in the Tourism Industry. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 12(4), 26-38. http://doi.org/10.4018/IJSSMET.2021070102

Chicago

Choi, Youngkeun. "A Study of the Role of Trust in Sharing Economy in the Tourism Industry," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) 12, no.4: 26-38. http://doi.org/10.4018/IJSSMET.2021070102

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Abstract

The purpose of this study is to examine the antecedents of trust in sharing economy in the tourism industry which influences consumers' purchase intentions. By presenting the concept of consumers' trust in suppliers, the author develops a model that explores the effects that explain the consumers' trust in suppliers and their intention to purchase in sharing economy. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, first, consumers' perceive responsiveness of suppliers, the degree to which consumers confide the personal information of suppliers, and consumers' disposition to trust increase their trust in suppliers. Second, consumers' trust in suppliers increases their intention to purchase. Finally, consumers' perceive the responsiveness of suppliers and consumers' disposition to trust among the antecedents of consumer's trust in suppliers increase their intention to purchase through their trust in suppliers.

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