Reference Hub3
Social Presence and User-Generated Content of Social Media in China

Social Presence and User-Generated Content of Social Media in China

Rui Sun, Hong Xue-Jiao
Copyright: © 2019 |Volume: 15 |Issue: 3 |Pages: 13
ISSN: 1552-6283|EISSN: 1552-6291|EISBN13: 9781522564461|DOI: 10.4018/IJSWIS.2019070103
Cite Article Cite Article

MLA

Sun, Rui, and Hong Xue-Jiao. "Social Presence and User-Generated Content of Social Media in China." IJSWIS vol.15, no.3 2019: pp.35-47. http://doi.org/10.4018/IJSWIS.2019070103

APA

Sun, R. & Xue-Jiao, H. (2019). Social Presence and User-Generated Content of Social Media in China. International Journal on Semantic Web and Information Systems (IJSWIS), 15(3), 35-47. http://doi.org/10.4018/IJSWIS.2019070103

Chicago

Sun, Rui, and Hong Xue-Jiao. "Social Presence and User-Generated Content of Social Media in China," International Journal on Semantic Web and Information Systems (IJSWIS) 15, no.3: 35-47. http://doi.org/10.4018/IJSWIS.2019070103

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

As a representative of the flourishing development of the internet, social media is a critical platform for user-generated content (UGC). This study investigated the relationship between social presence and UGC through qualitative and quantitative methods. Social presence and user value were divided into three dimensions to comprehensively analyze how sensory, affective, and cognitive social presence produces emotional, social, and functional user value, thereby driving the formulation of UGC. Empirical research was carried out incorporating the moderating effect of perceived risk.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.