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Perceived Usefulness and Ease of Use of Mobile Government Services: The Moderating Impact of Electronic Word of Month (eWOM)

Perceived Usefulness and Ease of Use of Mobile Government Services: The Moderating Impact of Electronic Word of Month (eWOM)

Isaac Kofi Mensah
Copyright: © 2020 |Volume: 11 |Issue: 1 |Pages: 16
ISSN: 1947-9301|EISSN: 1947-931X|EISBN13: 9781799806370|DOI: 10.4018/IJTD.2020010101
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MLA

Mensah, Isaac Kofi. "Perceived Usefulness and Ease of Use of Mobile Government Services: The Moderating Impact of Electronic Word of Month (eWOM)." IJTD vol.11, no.1 2020: pp.1-16. http://doi.org/10.4018/IJTD.2020010101

APA

Mensah, I. K. (2020). Perceived Usefulness and Ease of Use of Mobile Government Services: The Moderating Impact of Electronic Word of Month (eWOM). International Journal of Technology Diffusion (IJTD), 11(1), 1-16. http://doi.org/10.4018/IJTD.2020010101

Chicago

Mensah, Isaac Kofi. "Perceived Usefulness and Ease of Use of Mobile Government Services: The Moderating Impact of Electronic Word of Month (eWOM)," International Journal of Technology Diffusion (IJTD) 11, no.1: 1-16. http://doi.org/10.4018/IJTD.2020010101

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Abstract

This study examined the moderating effect of electronic word of mouth (eWOM) communications on the relationship between the perceived usefulness (PU) and perceived ease of use (PEOU) of mobile government services and the intention to use mobile government services. The Technology Acceptance Model was used as the theoretical framework and the data analysis was done with SPSS. The results have shown that there was a significant moderating impact of eWOM on both the relationship between PU and PEOU and the intention to use mobile government services. In addition, perceived usefulness and perceived ease of use of mobile government service were significant in determining the intention to use mobile government services. Also, PEOU was found to be a determinant of the PU of mobile government services. The implications of these findings are discussed.

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