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Building Trust in eCommerce: An Experimental Study of Social-Cue Design Dimensions

Building Trust in eCommerce: An Experimental Study of Social-Cue Design Dimensions

Farhod Pulatovich Karimov
Copyright: © 2021 |Volume: 12 |Issue: 4 |Pages: 20
ISSN: 1947-9301|EISSN: 1947-931X|EISBN13: 9781799861034|DOI: 10.4018/IJTD.288526
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MLA

Karimov, Farhod Pulatovich. "Building Trust in eCommerce: An Experimental Study of Social-Cue Design Dimensions." IJTD vol.12, no.4 2021: pp.32-51. http://doi.org/10.4018/IJTD.288526

APA

Karimov, F. P. (2021). Building Trust in eCommerce: An Experimental Study of Social-Cue Design Dimensions. International Journal of Technology Diffusion (IJTD), 12(4), 32-51. http://doi.org/10.4018/IJTD.288526

Chicago

Karimov, Farhod Pulatovich. "Building Trust in eCommerce: An Experimental Study of Social-Cue Design Dimensions," International Journal of Technology Diffusion (IJTD) 12, no.4: 32-51. http://doi.org/10.4018/IJTD.288526

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Abstract

Integrating diverse social media cues such as photos, video streaming, and social networking has become a common marketing strategy to boost consumer trust in an online setting. In this paper, the authors study the influence of social-cue design dimensions such as a facial photo, a video stream, and social networking site on trust through an experiment. The results show that online retailers can enhance consumer trust and stimulate a clear purchase intention by embedding social media cues into a web interface.

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