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Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach

Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach

Ashok Kumar Wahi, Kunal Verma, Rati Vadehra
Copyright: © 2014 |Volume: 6 |Issue: 3 |Pages: 10
ISSN: 1942-9010|EISSN: 1942-9029|EISBN13: 9781466657267|DOI: 10.4018/ijvcsn.2014070104
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MLA

Wahi, Ashok Kumar, et al. "Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach." IJVCSN vol.6, no.3 2014: pp.53-62. http://doi.org/10.4018/ijvcsn.2014070104

APA

Wahi, A. K., Verma, K., & Vadehra, R. (2014). Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach. International Journal of Virtual Communities and Social Networking (IJVCSN), 6(3), 53-62. http://doi.org/10.4018/ijvcsn.2014070104

Chicago

Wahi, Ashok Kumar, Kunal Verma, and Rati Vadehra. "Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach," International Journal of Virtual Communities and Social Networking (IJVCSN) 6, no.3: 53-62. http://doi.org/10.4018/ijvcsn.2014070104

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Abstract

This paper focuses mainly on the entrepreneurial aspect of using Facebook pages as a platform for business development and customer engagement through it. It also discusses various Facebook pages features, its powerful analytics tool called insights and how entrepreneurs are leveraging this social media platform for their ventures and ultimately how social media marketing is largely impacting the integrated marketing of the entrepreneurs.

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