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The Effects of Social Commerce Utilization on Business Performance: A Study of Hotels in Lebanon

The Effects of Social Commerce Utilization on Business Performance: A Study of Hotels in Lebanon

Firas Mohamad Halawani, Patrick C.H. Soh, Yahya Mohamad Halawani
Copyright: © 2020 |Volume: 33 |Issue: 3 |Pages: 23
ISSN: 1040-1628|EISSN: 1533-7979|EISBN13: 9781799804758|DOI: 10.4018/IRMJ.2020070101
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MLA

Halawani, Firas Mohamad, et al. "The Effects of Social Commerce Utilization on Business Performance: A Study of Hotels in Lebanon." IRMJ vol.33, no.3 2020: pp.1-23. http://doi.org/10.4018/IRMJ.2020070101

APA

Halawani, F. M., Soh, P. C., & Halawani, Y. M. (2020). The Effects of Social Commerce Utilization on Business Performance: A Study of Hotels in Lebanon. Information Resources Management Journal (IRMJ), 33(3), 1-23. http://doi.org/10.4018/IRMJ.2020070101

Chicago

Halawani, Firas Mohamad, Patrick C.H. Soh, and Yahya Mohamad Halawani. "The Effects of Social Commerce Utilization on Business Performance: A Study of Hotels in Lebanon," Information Resources Management Journal (IRMJ) 33, no.3: 1-23. http://doi.org/10.4018/IRMJ.2020070101

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Abstract

Social commerce is one of the most relevant technological innovations in recent years. It has strongly benefited many industries, including tourism. While many studies on social commerce have been conducted from the user perspective, less attention has been paid to the organisational perspective, particularly that of hotel organisations. To help understand the key drivers of hotel social commerce usage and their effects on hotel business performance, this study augments the integrated model of e-business usage and impact with hotel social media characteristics. Using stratified random sampling, data from 146 hotels in Lebanon were collected and analysed with the PLS-SEM approach. The model represents a theoretical advancement by offering an organisational perspective to the social commerce literature. It shows there is a significant impact of environmental, organisational, and innovation drivers and social media characteristics. The findings help hotels assess their existing social commerce utilization and identify aspects in need of more attention and improvement.

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