Welcome to the InfoSci Platform
Reference Hub4
A Conceptual Framework for Online Stock Trading Service Adoption

A Conceptual Framework for Online Stock Trading Service Adoption

Alireza Abroud, Yap Voon Choong, Saravanan Muthaiyah
Copyright: © 2013 |Volume: 5 |Issue: 1 |Pages: 16
ISSN: 1937-9633|EISSN: 1937-9641|EISBN13: 9781466631274|DOI: 10.4018/jea.2013010104
Cite Article Cite Article

MLA

Abroud, Alireza, et al. "A Conceptual Framework for Online Stock Trading Service Adoption." IJEA vol.5, no.1 2013: pp.52-67. http://doi.org/10.4018/jea.2013010104

APA

Abroud, A., Choong, Y. V., & Muthaiyah, S. (2013). A Conceptual Framework for Online Stock Trading Service Adoption. International Journal of E-Adoption (IJEA), 5(1), 52-67. http://doi.org/10.4018/jea.2013010104

Chicago

Abroud, Alireza, Yap Voon Choong, and Saravanan Muthaiyah. "A Conceptual Framework for Online Stock Trading Service Adoption," International Journal of E-Adoption (IJEA) 5, no.1: 52-67. http://doi.org/10.4018/jea.2013010104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Globalization and recent advancement in the deployment of Internet and related technologies, have significantly transformed all sectors of the modern economy. For instance, electronic service has enabled the application of Internet platform in stock trading, thereby empowering individuals across diverse location to engage in trading activities. As established by extant theories on technology acceptance, individuals are expected to exhibit different attitude and behaviour towards new technology. This study aims to develop a conceptual model, which can explain the antecedents of individual investors’ intention to adopt online stock trading service. Specifically, this study identifies three new constructs (trust perception, investors’ knowledge and economic value) by integrating theory of planed behavior (TPB) and technology acceptance model (TAM), with perspective from transaction cost theory (TCT).

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.