Welcome to the InfoSci Platform
Reference Hub8
Optimal Selection of Korean Dramas for Commercial TV Stations in Taiwan by Using the AHP

Optimal Selection of Korean Dramas for Commercial TV Stations in Taiwan by Using the AHP

Pi-Fang Hsu, Shu-Yu Lin, Chia-Wen Tsai
Copyright: © 2013 |Volume: 5 |Issue: 2 |Pages: 11
ISSN: 1937-9633|EISSN: 1937-9641|EISBN13: 9781466632622|DOI: 10.4018/jea.2013040102
Cite Article Cite Article

MLA

Hsu, Pi-Fang, et al. "Optimal Selection of Korean Dramas for Commercial TV Stations in Taiwan by Using the AHP." IJEA vol.5, no.2 2013: pp.14-24. http://doi.org/10.4018/jea.2013040102

APA

Hsu, P., Lin, S., & Tsai, C. (2013). Optimal Selection of Korean Dramas for Commercial TV Stations in Taiwan by Using the AHP. International Journal of E-Adoption (IJEA), 5(2), 14-24. http://doi.org/10.4018/jea.2013040102

Chicago

Hsu, Pi-Fang, Shu-Yu Lin, and Chia-Wen Tsai. "Optimal Selection of Korean Dramas for Commercial TV Stations in Taiwan by Using the AHP," International Journal of E-Adoption (IJEA) 5, no.2: 14-24. http://doi.org/10.4018/jea.2013040102

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This study develops a model for selecting Korean dramas based on TV station manager’s perceptions. First, the proposed model adopts the modified Delphi method to find out the suitable evaluative criteria of Korean dramas. Next, the model apply the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, then ranks the alternatives and selects the best Korean dramas. Additionally, a famous Taiwanese commercial TV station is used here in as an example of how a Korean dramas can be selected using this model. The results indicated that concerns think highly of criteria in order are drama content perspective, cast perspective, advertising budget perspective, foreign data of origin perspective. The proposed model helps commercial TV to effectively select Korean dramas, making it highly applicable for academia and commerce.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.