Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective

doi:10.4018/jec.2008070103

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Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective

Gad Saad

Source Title: International Journal of e-Collaboration (IJeC)4(3)

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MLA

Saad, Gad. "Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective." IJEC vol.4, no.3 2008: pp.40-50. http://doi.org/10.4018/jec.2008070103

APA

Saad, G. (2008). Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective. International Journal of e-Collaboration (IJeC), 4(3), 40-50. http://doi.org/10.4018/jec.2008070103

Chicago

Saad, Gad. "Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective," International Journal of e-Collaboration (IJeC) 4, no.3: 40-50. http://doi.org/10.4018/jec.2008070103

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Abstract

The Web’s global reach provides evolutionary behavioral scientists unique opportunities to investigate human universals steeped in a common and evolved human nature. In the current article, it is argued that many forms of online sexual communication are indicative of our evolved mating minds, including the manner by which female escorts are “advertised” online. It is demonstrated that online advertisers provide a restricted set of morphological cues whilst advertising female escorts, these being congruent with men’s evolved aesthetic preferences. Specifically, it is shown that irrespective of cultural setting, online escorts advertise waist-to-hip ratios (WHR) that are in line with the near-universal male preference for women that possess WHRs of 0.70.

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Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective

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