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An E-Commerce Process Model: Perspectives from E-Commerce Entrepreneurs

An E-Commerce Process Model: Perspectives from E-Commerce Entrepreneurs

David Paper, Eric Pedersen, Keith Mulbery
Copyright: © 2003 |Volume: 1 |Issue: 3 |Pages: 20
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205400|EISSN: 1539-2929|DOI: 10.4018/jeco.2003070102
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MLA

Paper, David, et al. "An E-Commerce Process Model: Perspectives from E-Commerce Entrepreneurs." JECO vol.1, no.3 2003: pp.28-47. http://doi.org/10.4018/jeco.2003070102

APA

Paper, D., Pedersen, E., & Mulbery, K. (2003). An E-Commerce Process Model: Perspectives from E-Commerce Entrepreneurs. Journal of Electronic Commerce in Organizations (JECO), 1(3), 28-47. http://doi.org/10.4018/jeco.2003070102

Chicago

Paper, David, Eric Pedersen, and Keith Mulbery. "An E-Commerce Process Model: Perspectives from E-Commerce Entrepreneurs," Journal of Electronic Commerce in Organizations (JECO) 1, no.3: 28-47. http://doi.org/10.4018/jeco.2003070102

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Abstract

The failure of dot-coms is a staggering 75% in the first two years. Many of these failures were small and medium-sized enterprises (SMEs). One of the most commonly cited reasons for failure has been lack of a workable strategic business model to guide e-commerce (electronic commerce) efforts. We began this study because we wanted to explore if successful e-commerce SMEs use a guiding strategic process model, and if they do, ask them to articulate the model components. We chose a qualitative research method to obtain a rich description of the e-commerce process. The interview pool consisted of 15 interviews with established SME e-commerce entrepreneurs. From deep analysis of the data, a set of e-commerce process components and interrelationships between those components emerged from the data. We then synthesized (from the rich description) a model of the e-commerce process.

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