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Global Reach for Community: Experiences of a University-Community Collaboration

Global Reach for Community: Experiences of a University-Community Collaboration

Purnendu Mandal, Dale H. Shao, Roger J. Kennedy
Copyright: © 2004 |Volume: 2 |Issue: 4 |Pages: 16
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205356|EISSN: 1539-2929|DOI: 10.4018/jeco.2004100110
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MLA

Mandal, Purnendu, et al. "Global Reach for Community: Experiences of a University-Community Collaboration." JECO vol.2, no.4 2004: pp.128-143. http://doi.org/10.4018/jeco.2004100110

APA

Mandal, P., Shao, D. H., & Kennedy, R. J. (2004). Global Reach for Community: Experiences of a University-Community Collaboration. Journal of Electronic Commerce in Organizations (JECO), 2(4), 128-143. http://doi.org/10.4018/jeco.2004100110

Chicago

Mandal, Purnendu, Dale H. Shao, and Roger J. Kennedy. "Global Reach for Community: Experiences of a University-Community Collaboration," Journal of Electronic Commerce in Organizations (JECO) 2, no.4: 128-143. http://doi.org/10.4018/jeco.2004100110

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Abstract

Community-initiated information dissemination types of activities over the Internet are showing a growing trend in recent years. Local communities realized the potential of enormous benefits in promoting their locality in the Internet. This case focuses on an Internet-based community development project that promotes e-commerce concepts among customers, local businesses, and local government bodies. A volunteer organization, St. Albans Renaissance Group in the State of West Virginia, and a regional university, Marshall University at Huntington, West Virginia, spearheaded the project. The experiences gained in the process of developing a large Web site are discussed here. This case suggests an approach that could be used to develop Web sites for e-commerce in cash strapped local communities, and to increase the likelihood that the initiatives would be successful.

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