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Understanding Electronic Commerce Adoption in Bruneian SMEs: A Replication of the Application of TAM and Perceived Strategic Value Models

Understanding Electronic Commerce Adoption in Bruneian SMEs: A Replication of the Application of TAM and Perceived Strategic Value Models

Afzaal H. Seyal, Md. Mahbubur Rahim
Copyright: © 2010 |Volume: 8 |Issue: 4 |Pages: 19
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781613502280|DOI: 10.4018/jeco.2010100103
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MLA

Seyal, Afzaal H., and Md. Mahbubur Rahim. "Understanding Electronic Commerce Adoption in Bruneian SMEs: A Replication of the Application of TAM and Perceived Strategic Value Models." JECO vol.8, no.4 2010: pp.32-50. http://doi.org/10.4018/jeco.2010100103

APA

Seyal, A. H. & Rahim, M. M. (2010). Understanding Electronic Commerce Adoption in Bruneian SMEs: A Replication of the Application of TAM and Perceived Strategic Value Models. Journal of Electronic Commerce in Organizations (JECO), 8(4), 32-50. http://doi.org/10.4018/jeco.2010100103

Chicago

Seyal, Afzaal H., and Md. Mahbubur Rahim. "Understanding Electronic Commerce Adoption in Bruneian SMEs: A Replication of the Application of TAM and Perceived Strategic Value Models," Journal of Electronic Commerce in Organizations (JECO) 8, no.4: 32-50. http://doi.org/10.4018/jeco.2010100103

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Abstract

This paper investigates 84 small and medium business organizations in Brunei Darussalam to identify specific relationships between managers’ perceptions of the strategic value of e-commerce and the variables that may influence e-commerce. Two out of three perceived strategic value factors are significant, whereas four out of five adoption factors are a significant determinant of e-commerce. Factor analysis was applied to test the measurement model and the structured model was tested through canonical correlation. Based on the results, conclusions have been made.

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