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Factors Associated with the use of Personal Internet Banking in Thailand

Factors Associated with the use of Personal Internet Banking in Thailand

Graham Kenneth Winley
Copyright: © 2011 |Volume: 9 |Issue: 2 |Pages: 26
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781613509968|DOI: 10.4018/jeco.2011040102
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MLA

Winley, Graham Kenneth. "Factors Associated with the use of Personal Internet Banking in Thailand." JECO vol.9, no.2 2011: pp.15-40. http://doi.org/10.4018/jeco.2011040102

APA

Winley, G. K. (2011). Factors Associated with the use of Personal Internet Banking in Thailand. Journal of Electronic Commerce in Organizations (JECO), 9(2), 15-40. http://doi.org/10.4018/jeco.2011040102

Chicago

Winley, Graham Kenneth. "Factors Associated with the use of Personal Internet Banking in Thailand," Journal of Electronic Commerce in Organizations (JECO) 9, no.2: 15-40. http://doi.org/10.4018/jeco.2011040102

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Abstract

Based on a review of previous studies, important variables associated with the use of personal Internet Banking services are identified in this paper. Using data collected through a questionnaire, statistically significant associations among these variables are determined. The findings of the study confirm significant associations reported in previous studies and identify significant associations among an individual’s work position; personal characteristics of users; the influence of peers on users; the importance of trust; and the emphasis placed by users on personal relationships with banks. Conclusions are drawn which are of practical use for those responsible for the development of personal Internet Banking services.

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