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A New User Segmentation Model for E-Government

A New User Segmentation Model for E-Government

Ran Tang, Zhenji Zhang, Xiaolan Guan, Lida Wang
Copyright: © 2013 |Volume: 11 |Issue: 2 |Pages: 11
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781466632394|DOI: 10.4018/jeco.2013040101
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MLA

Tang, Ran, et al. "A New User Segmentation Model for E-Government." JECO vol.11, no.2 2013: pp.1-11. http://doi.org/10.4018/jeco.2013040101

APA

Tang, R., Zhang, Z., Guan, X., & Wang, L. (2013). A New User Segmentation Model for E-Government. Journal of Electronic Commerce in Organizations (JECO), 11(2), 1-11. http://doi.org/10.4018/jeco.2013040101

Chicago

Tang, Ran, et al. "A New User Segmentation Model for E-Government," Journal of Electronic Commerce in Organizations (JECO) 11, no.2: 1-11. http://doi.org/10.4018/jeco.2013040101

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Abstract

E-government in China has entered the development stage of personalized services, and user segmentation has become an urgent demand. On the basis of systematic interpretation of e-government development stages, in this article, the authors introduce CRM and customer segmentation concept into e-government areas, construct e-government user segmentation model, and obtain user segmentation results by empirical analysis. Comparing with existing segmentation methods based on experience, because of the introduction of customer segmentation concept and K-means algorithm, e-government user segmentation model presented makes segmentation more scientific and reasonable and can adjust dynamically as the user needs change, continuously improving.

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