Welcome to the InfoSci Platform
Reference Hub3
Models of Customer Experience for B2C E-Commerce Enterprises

Models of Customer Experience for B2C E-Commerce Enterprises

Yilei Pei, Wanxin Xue, Dandan Li, Yong Su
Copyright: © 2016 |Volume: 14 |Issue: 1 |Pages: 10
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781466688940|DOI: 10.4018/JECO.2016010103
Cite Article Cite Article

MLA

Pei, Yilei, et al. "Models of Customer Experience for B2C E-Commerce Enterprises." JECO vol.14, no.1 2016: pp.24-33. http://doi.org/10.4018/JECO.2016010103

APA

Pei, Y., Xue, W., Li, D., & Su, Y. (2016). Models of Customer Experience for B2C E-Commerce Enterprises. Journal of Electronic Commerce in Organizations (JECO), 14(1), 24-33. http://doi.org/10.4018/JECO.2016010103

Chicago

Pei, Yilei, et al. "Models of Customer Experience for B2C E-Commerce Enterprises," Journal of Electronic Commerce in Organizations (JECO) 14, no.1: 24-33. http://doi.org/10.4018/JECO.2016010103

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the technology acceptance model and points out the directions for future research.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.