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The Responses of Consumers to the Online Ordering and Delivery of Meals by Restaurants During COVID-19: A Case Study of Thai Nguyen City, Vietnam

The Responses of Consumers to the Online Ordering and Delivery of Meals by Restaurants During COVID-19: A Case Study of Thai Nguyen City, Vietnam

Dinh Hong Linh, Nguyen Dac Dung, Le Minh Tu, Ho Ngoc Son, Aaron Kingsbury
Copyright: © 2021 |Volume: 19 |Issue: 3 |Pages: 20
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781799859222|DOI: 10.4018/JECO.2021070105
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MLA

Linh, Dinh Hong, et al. "The Responses of Consumers to the Online Ordering and Delivery of Meals by Restaurants During COVID-19: A Case Study of Thai Nguyen City, Vietnam." JECO vol.19, no.3 2021: pp.65-84. http://doi.org/10.4018/JECO.2021070105

APA

Linh, D. H., Dung, N. D., Tu, L. M., Son, H. N., & Kingsbury, A. (2021). The Responses of Consumers to the Online Ordering and Delivery of Meals by Restaurants During COVID-19: A Case Study of Thai Nguyen City, Vietnam. Journal of Electronic Commerce in Organizations (JECO), 19(3), 65-84. http://doi.org/10.4018/JECO.2021070105

Chicago

Linh, Dinh Hong, et al. "The Responses of Consumers to the Online Ordering and Delivery of Meals by Restaurants During COVID-19: A Case Study of Thai Nguyen City, Vietnam," Journal of Electronic Commerce in Organizations (JECO) 19, no.3: 65-84. http://doi.org/10.4018/JECO.2021070105

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Abstract

As COVID-19 has become more widespread in Vietnam, the government has taken preventative measures including mandating social distancing and closing brick-and-mortar businesses considered unessential. To maintain operations, many restaurants have converted their business models to providing delivery sales via online platforms. This article focuses on understanding exactly why customers order meals online from restaurants during the COVID-19 pandemic and introduces a theoretical model for these developments centered on individual self-protective behavior as a response to the crisis.

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