Welcome to the InfoSci Platform
Reference Hub7
Factors Associated With the Adoption of Health Apps: Evidence From Emerging Economies

Factors Associated With the Adoption of Health Apps: Evidence From Emerging Economies

Debarun Chakraborty, Aaliyah Siddiqui, Mujahid Siddiqui
Copyright: © 2021 |Volume: 19 |Issue: 4 |Pages: 20
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781799859239|DOI: 10.4018/JECO.2021100102
Cite Article Cite Article

MLA

Chakraborty, Debarun, et al. "Factors Associated With the Adoption of Health Apps: Evidence From Emerging Economies." JECO vol.19, no.4 2021: pp.20-39. http://doi.org/10.4018/JECO.2021100102

APA

Chakraborty, D., Siddiqui, A., & Siddiqui, M. (2021). Factors Associated With the Adoption of Health Apps: Evidence From Emerging Economies. Journal of Electronic Commerce in Organizations (JECO), 19(4), 20-39. http://doi.org/10.4018/JECO.2021100102

Chicago

Chakraborty, Debarun, Aaliyah Siddiqui, and Mujahid Siddiqui. "Factors Associated With the Adoption of Health Apps: Evidence From Emerging Economies," Journal of Electronic Commerce in Organizations (JECO) 19, no.4: 20-39. http://doi.org/10.4018/JECO.2021100102

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The study identifies the influencing factors in adoption of mobile health apps in the context of the emerging economies, specifically India. Suitable constructs from the theoretical models have been incorporated in the proposed framework for identification of the factors. A sample of 948 respondents across diverse demographic profiles including students, working professionals (government and private both), self-employed, and retired persons was surveyed for the study. Previous studies on the adoption of mobile health in the context of emerging economies was not found in the literature. The model tested is also unique and provides distinctive understanding of factors influencing behavioural intention and subsequent adoption of mobile health apps. The study established the factors that significantly influence the mobile health app adoption, which provides valuable insights to technology professionals, specifically the marketers of mobile health apps in the emerging economies.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.