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The Politics of Watching: Visuality and the New Media Economy

The Politics of Watching: Visuality and the New Media Economy

Yasmin Ibrahim
Copyright: © 2012 |Volume: 3 |Issue: 1 |Pages: 11
ISSN: 1947-9131|EISSN: 1947-914X|EISBN13: 9781466612075|DOI: 10.4018/jep.2012010101
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MLA

Ibrahim, Yasmin. "The Politics of Watching: Visuality and the New Media Economy." IJEP vol.3, no.1 2012: pp.1-11. http://doi.org/10.4018/jep.2012010101

APA

Ibrahim, Y. (2012). The Politics of Watching: Visuality and the New Media Economy. International Journal of E-Politics (IJEP), 3(1), 1-11. http://doi.org/10.4018/jep.2012010101

Chicago

Ibrahim, Yasmin. "The Politics of Watching: Visuality and the New Media Economy," International Journal of E-Politics (IJEP) 3, no.1: 1-11. http://doi.org/10.4018/jep.2012010101

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Abstract

What does it mean to consume and produce images non-stop in the new media economy? Images can be captured, uploaded, downloaded, and disseminated with ease in digital platforms, raising the need to understand how these acts of image capture and circulation are embedded into the familiar and everyday as well as the extraordinary where images can re-negotiate cognitive realities and re-frame notions of authenticity and truth. This new media visuality is characterised by new consumption rituals and practices which transgress the boundaries between private pleasures, personal memories, and voyeurism, on the one hand, and public communion, witnessing, and expose on the other. This paper examines the notion of visuality in digital platforms and its consequences for postmodernity in terms of subjectivity, new forms of engagement and disenfranchisement.

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