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Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal)

Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal)

Anand Vyas, Sachin Gupta
Copyright: © 2017 |Volume: 25 |Issue: 4 |Pages: 16
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781522510802|DOI: 10.4018/JGIM.2017100102
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MLA

Vyas, Anand, and Sachin Gupta. "Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal)." JGIM vol.25, no.4 2017: pp.16-31. http://doi.org/10.4018/JGIM.2017100102

APA

Vyas, A. & Gupta, S. (2017). Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal). Journal of Global Information Management (JGIM), 25(4), 16-31. http://doi.org/10.4018/JGIM.2017100102

Chicago

Vyas, Anand, and Sachin Gupta. "Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal)," Journal of Global Information Management (JGIM) 25, no.4: 16-31. http://doi.org/10.4018/JGIM.2017100102

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Abstract

The core aim of this research paper is to analyze the challenges faced by an E-commerce industry in India. The Indian Economy is proliferating day by day and E- commerce industry is playing an imperative and laudable role in its progress. Still there are enormous sectors that have been untouched by an E-commerce industry in India, particularly in its rural areas. Many consumers in India still follow the traditional purchasing method. Unfortunately, altering customer perception of online shopping has been quite a tough task for the E-commerce industry. According to a survey, India is ranked fourth in the world for its number of Internet users. So, it is expected that India would come into the top 10 E-commerce hub by 2020. Indian buyers are afraid to use new technology in its Initial stage. But, if an E-commerce company could provide proper feedback and knowledge to its customers for online purchasing, it would directly help to increase the sales of the E-commerce websites. This research paper gives a theoretical contribution for analyzing the hurdles in front of the E-commerce industry.

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