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Using Business Plans to Anchor MBA-Level E-Commerce Courses

Using Business Plans to Anchor MBA-Level E-Commerce Courses

C. Derrick Huang
Copyright: © 2006 |Volume: 2 |Issue: 3 |Pages: 12
ISSN: 1550-1876|EISSN: 1550-1337|ISSN: 1550-1876|EISBN13: 9781615203147|EISSN: 1550-1337|DOI: 10.4018/jicte.2006070107
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MLA

Huang, C. Derrick. "Using Business Plans to Anchor MBA-Level E-Commerce Courses." IJICTE vol.2, no.3 2006: pp.87-98. http://doi.org/10.4018/jicte.2006070107

APA

Huang, C. D. (2006). Using Business Plans to Anchor MBA-Level E-Commerce Courses. International Journal of Information and Communication Technology Education (IJICTE), 2(3), 87-98. http://doi.org/10.4018/jicte.2006070107

Chicago

Huang, C. Derrick. "Using Business Plans to Anchor MBA-Level E-Commerce Courses," International Journal of Information and Communication Technology Education (IJICTE) 2, no.3: 87-98. http://doi.org/10.4018/jicte.2006070107

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Abstract

The diversity and currency of subjects covered in e-commerce courses at the MBA-level present a challenge to educators. In this paper, we analyze and recapitulate our experience in using the business plan to anchor the e-commerce course to address those challenges. Business plan requirements can link the various subjects together, afford students with a real-life experience learning process, and, with proper curriculum design and course delivery, give students an opportunity to be “reflective practitioners.” Results showed that students’ learning and interests for the e-commerce subjects were high with the business plan requirement.

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