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Technology Fears: A Study of e-Commerce Loyalty Perception by Jordanian Customers

Technology Fears: A Study of e-Commerce Loyalty Perception by Jordanian Customers

Ahmad Khasawneh, Mohammad Bsoul, Ibrahim Obeidat, Iyad Al Azzam
Copyright: © 2010 |Volume: 2 |Issue: 2 |Pages: 8
ISSN: 1935-5688|EISSN: 1935-5696|EISBN13: 9781609604134|DOI: 10.4018/jisss.2010040105
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MLA

Khasawneh, Ahmad, et al. "Technology Fears: A Study of e-Commerce Loyalty Perception by Jordanian Customers." IJISSS vol.2, no.2 2010: pp.70-77. http://doi.org/10.4018/jisss.2010040105

APA

Khasawneh, A., Bsoul, M., Obeidat, I., & Al Azzam, I. (2010). Technology Fears: A Study of e-Commerce Loyalty Perception by Jordanian Customers. International Journal of Information Systems in the Service Sector (IJISSS), 2(2), 70-77. http://doi.org/10.4018/jisss.2010040105

Chicago

Khasawneh, Ahmad, et al. "Technology Fears: A Study of e-Commerce Loyalty Perception by Jordanian Customers," International Journal of Information Systems in the Service Sector (IJISSS) 2, no.2: 70-77. http://doi.org/10.4018/jisss.2010040105

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Abstract

The Internet and all other types of networks have changed life in general and doing business in particular, and as a result, many companies are now conducting and transferring their businesses online. In this paper, the authors evaluate whether loyalty issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that technology fears are major barriers to loyalty in Internet banking and e-commerce activities among consumers. The results suggest that unless the technology fears of adopters are acknowledged, some of them are not successful.

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