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E-Personalization and Its Tactical and Beneficial Relationships to E-Tailing

E-Personalization and Its Tactical and Beneficial Relationships to E-Tailing

Alan D. Smith
Copyright: © 2012 |Volume: 4 |Issue: 2 |Pages: 24
ISSN: 1935-5688|EISSN: 1935-5696|EISBN13: 9781466612860|DOI: 10.4018/jisss.2012040104
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MLA

Smith, Alan D. "E-Personalization and Its Tactical and Beneficial Relationships to E-Tailing." IJISSS vol.4, no.2 2012: pp.48-71. http://doi.org/10.4018/jisss.2012040104

APA

Smith, A. D. (2012). E-Personalization and Its Tactical and Beneficial Relationships to E-Tailing. International Journal of Information Systems in the Service Sector (IJISSS), 4(2), 48-71. http://doi.org/10.4018/jisss.2012040104

Chicago

Smith, Alan D. "E-Personalization and Its Tactical and Beneficial Relationships to E-Tailing," International Journal of Information Systems in the Service Sector (IJISSS) 4, no.2: 48-71. http://doi.org/10.4018/jisss.2012040104

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Abstract

The numerous advancements in electronic-personalization communication have generated both benefits and challenges as online retailers try to regain competitive advantages in the current global recession. Through appropriate multivariate analyses and data-reduction techniques, the basic elements e-personalization, namely online purchasing behaviors, personalized communications, information retrieval services, degree of personal web presence, quality assurance of customer service, and the promotion of customization services, were found to be conceptually and statistically related to retailer benefits of e-personalization (increased buying and creates customer loyalty) from the viewpoint of managers for a large goods and services chain store headquartered in Pittsburgh, Pennsylvania.

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