Indices
This title is listed in the following:
Close
Reference Hub
This research has been cited in:
Article
How the content of location-based advertisings influences consumers’ store patronage intentionJournal of Consumer Marketing10.1108/JCM-10-2016-1957 Article
Specificities Introduced by Mobile Phones in the Relationship Between Children and Commercial ContentOnline Journal of Communication and Media Technologies10.30935/ojcmt/12338 Article
SMS advertising the Hallyu way:
drivers, acceptance and intention to receiveAsia Pacific Journal of Marketing and Logistics10.1108/APJML-09-2015-0146 Article
Impact of mobile advertising wearout on consumer irritation, perceived intrusiveness, engagement and loyalty: A partial least squares structural equation modelling analysisSouth African Journal of Business Management10.4102/sajbm.v51i1.2046 Article
How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers’ Behavior Intentions? A Serial Multiple Mediator ModelIEEE Access10.1109/ACCESS.2021.3093353 Article
Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust pathJournal of Retailing and Consumer Services10.1016/j.jretconser.2024.103794 Article
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approachComputers in Human Behavior10.1016/j.chb.2021.106919 Article
Effects of Mobile Text Advertising on Consumer Purchase Intention: A Moderated Mediation AnalysisFrontiers in Psychology10.3389/fpsyg.2017.01022 Article
Article
Mobile advertising: A systematic literature review and future research agendaInternational Journal of Consumer Studies10.1111/ijcs.12728
Close Top Results From Your Most Recent Search
Close