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Social Commerce Benefits for Small Businesses: An Organizational Level Study

Social Commerce Benefits for Small Businesses: An Organizational Level Study

Ludwig Christian Schaupp, France Bélanger
Copyright: © 2016 |Volume: 28 |Issue: 3 |Pages: 18
ISSN: 1546-2234|EISSN: 1546-5012|EISBN13: 9781466688803|DOI: 10.4018/JOEUC.2016070104
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MLA

Schaupp, Ludwig Christian, and France Bélanger. "Social Commerce Benefits for Small Businesses: An Organizational Level Study." JOEUC vol.28, no.3 2016: pp.49-66. http://doi.org/10.4018/JOEUC.2016070104

APA

Schaupp, L. C. & Bélanger, F. (2016). Social Commerce Benefits for Small Businesses: An Organizational Level Study. Journal of Organizational and End User Computing (JOEUC), 28(3), 49-66. http://doi.org/10.4018/JOEUC.2016070104

Chicago

Schaupp, Ludwig Christian, and France Bélanger. "Social Commerce Benefits for Small Businesses: An Organizational Level Study," Journal of Organizational and End User Computing (JOEUC) 28, no.3: 49-66. http://doi.org/10.4018/JOEUC.2016070104

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Abstract

Small businesses represent an important element of many western economies. However, they often struggle with resources needed to succeed, and small business owners often have to perform many, if not all, roles in their organizations. One of the key functions that small businesses need to excel at for business success today is social commerce since much of their business is migrating towards the use of social media for business. In this study, determinants of social commerce benefits for small businesses are explored. Using survey data from 60 small companies, this research identifies stakeholder pressure and partner pressure as the most significant factors in determining social commerce benefits for small business. Implications of these findings and provide suggestions for future research are discussed.

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