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The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

Jung-Hwan Kim, Minjeong Kim, Jay Kandampully
Copyright: © 2011 |Volume: 2 |Issue: 3 |Pages: 19
ISSN: 1947-959X|EISSN: 1947-9603|EISBN13: 9781613509012|DOI: 10.4018/jssmet.2011070101
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MLA

Kim, Jung-Hwan, et al. "The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent." IJSSMET vol.2, no.3 2011: pp.1-19. http://doi.org/10.4018/jssmet.2011070101

APA

Kim, J., Kim, M., & Kandampully, J. (2011). The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2(3), 1-19. http://doi.org/10.4018/jssmet.2011070101

Chicago

Kim, Jung-Hwan, Minjeong Kim, and Jay Kandampully. "The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) 2, no.3: 1-19. http://doi.org/10.4018/jssmet.2011070101

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Abstract

The purpose of this research is to determine the key dimensions of e-retail environment characteristics which affect consumer e-satisfaction and purchase intent and to examine the mediating role of e-satisfaction and the moderating effects of consumers’ previous e-shopping experience on the relationship between e-retail environment characteristics and consumer responses. The study focused on young adults ranging in age from 18 to 25. The results showed that convenience, customization, security/privacy, web appearance and entertainment value were the key characteristics of e-retail environment impacting e-satisfaction. E-satisfaction fully mediated the effects of e-retail environment characteristics on online purchase intent. Prior e-shopping experience was found to moderate the relationships among the key dimensions of e-retail environment, e-satisfaction, and e-purchase intent. The findings of this study add to the existing literature on e-service quality by focusing on e-retail environment characteristics beyond products and prices, and further by providing e-retailers with practical implications as to how they can improve their website environments for successful e-retailing business.

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