Welcome to the InfoSci Platform
Reference Hub2
Prosumerization of Mobile Service Provision: A Conceptual Approach

Prosumerization of Mobile Service Provision: A Conceptual Approach

Dirk Werth, Andreas Emrich, Alexandra Chapko
Copyright: © 2011 |Volume: 3 |Issue: 4 |Pages: 12
ISSN: 1938-0194|EISSN: 1938-0208|EISBN13: 9781613509708|DOI: 10.4018/jwp.2011100104
Cite Article Cite Article

MLA

Werth, Dirk, et al. "Prosumerization of Mobile Service Provision: A Conceptual Approach." IJWP vol.3, no.4 2011: pp.44-55. http://doi.org/10.4018/jwp.2011100104

APA

Werth, D., Emrich, A., & Chapko, A. (2011). Prosumerization of Mobile Service Provision: A Conceptual Approach. International Journal of Web Portals (IJWP), 3(4), 44-55. http://doi.org/10.4018/jwp.2011100104

Chicago

Werth, Dirk, Andreas Emrich, and Alexandra Chapko. "Prosumerization of Mobile Service Provision: A Conceptual Approach," International Journal of Web Portals (IJWP) 3, no.4: 44-55. http://doi.org/10.4018/jwp.2011100104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Prosumerization is the enabling of users to act as producers. Prosumerization of content for the mobile internet, in which users are consumers and producers of content, is a recent trend. However, user-generated mobile services are the next big step for mobile service provision emerging from the prosumerization of content. Benefits for platform and telecommunication providers can be significant, especially if information released by prosumers is used wisely by providers. This article derives implications for providers and their applied information technology. An architectural proposal is described which focuses on the usage of prosumers’ information for internal business adaptations of providers as well as creation of feedback to the prosumers. Since prosumers as additional creative force in the development process move much closer to a provider’s business, user-centricity has to go beyond improved customer relationship management.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.