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Why do People Continue to Play Social Network Game (SNG)?: An Empirical Study by Social and Emotional Perspectives

Why do People Continue to Play Social Network Game (SNG)?: An Empirical Study by Social and Emotional Perspectives

Tzu-Hong Lin, Hsi-Peng Lu, Huei-Hsia Hsu, San-San Hsing, Tai-Li Ho
Copyright: © 2013 |Volume: 5 |Issue: 4 |Pages: 14
ISSN: 1937-9633|EISSN: 1937-9641|EISBN13: 9781466635425|DOI: 10.4018/ijea.2013100102
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MLA

Lin, Tzu-Hong, et al. "Why do People Continue to Play Social Network Game (SNG)?: An Empirical Study by Social and Emotional Perspectives." IJEA vol.5, no.4 2013: pp.22-35. http://doi.org/10.4018/ijea.2013100102

APA

Lin, T., Lu, H., Hsu, H., Hsing, S., & Ho, T. (2013). Why do People Continue to Play Social Network Game (SNG)?: An Empirical Study by Social and Emotional Perspectives. International Journal of E-Adoption (IJEA), 5(4), 22-35. http://doi.org/10.4018/ijea.2013100102

Chicago

Lin, Tzu-Hong, et al. "Why do People Continue to Play Social Network Game (SNG)?: An Empirical Study by Social and Emotional Perspectives," International Journal of E-Adoption (IJEA) 5, no.4: 22-35. http://doi.org/10.4018/ijea.2013100102

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Abstract

This study proposes a model constructed by affection perspective (PA theory) and social perspective to examine the determining factors of social network game (SNG) players' intentions on word-of-mouth and continue. Total 276 subjects were conducted to test this model. The results demonstrate that interstate of arousal leads people to a higher level of continuing to use on SNG. Moreover, word-of-mouth had significant impact on continue to use, which showed that the impact of the dimension of continue to use on the word-of-mouth. It was found that sharing was a key factor on determining a player's intentions to word-of-mouth and continuous use on social network game. Through the increasing stickiness and word-of-mouth for SNG, the games providers could create the higher value from loyal customers. This paper contributes to an insight of the effects of players' intentions on word-of-mouth and continuance to use on SNG.

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