Welcome to the InfoSci Platform
The Influence of Gender on Smartphone Adoption of Young Adults in Hungary: Extending the UTAUT2 With Brand Awareness

The Influence of Gender on Smartphone Adoption of Young Adults in Hungary: Extending the UTAUT2 With Brand Awareness

Maral Jamalova, Milán Constantinovits
Copyright: © 2021 |Volume: 17 |Issue: 3 |Pages: 19
ISSN: 1548-1115|EISSN: 1548-1123|EISBN13: 9781799859543|DOI: 10.4018/IJEIS.2021070104
Cite Article Cite Article

MLA

Jamalova, Maral, and Milán Constantinovits. "The Influence of Gender on Smartphone Adoption of Young Adults in Hungary: Extending the UTAUT2 With Brand Awareness." IJEIS vol.17, no.3 2021: pp.47-65. http://doi.org/10.4018/IJEIS.2021070104

APA

Jamalova, M. & Constantinovits, M. (2021). The Influence of Gender on Smartphone Adoption of Young Adults in Hungary: Extending the UTAUT2 With Brand Awareness. International Journal of Enterprise Information Systems (IJEIS), 17(3), 47-65. http://doi.org/10.4018/IJEIS.2021070104

Chicago

Jamalova, Maral, and Milán Constantinovits. "The Influence of Gender on Smartphone Adoption of Young Adults in Hungary: Extending the UTAUT2 With Brand Awareness," International Journal of Enterprise Information Systems (IJEIS) 17, no.3: 47-65. http://doi.org/10.4018/IJEIS.2021070104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The authors were interested in identifying the influence of gender on smartphone adoption of Hungarian young adults. The theoretical framework of the study is based on the UTAUT2 and widened by the inclusion of a new variable: brand awareness. A survey was conducted among smartphone owners (students and alumni of Szent István University) aged between 16 and 35 using a nonprobability sampling technique. The results illustrate that from the UTAUT2 variables, only hedonic motivation and habit influenced behavioural intention, while at the same time brand awareness had direct influence only on actual smartphone use of Hungarian males. Apart from social influence, the relationships between indicators were significant in the case of females. The study increases the board of knowledge related to the formulation of behavioural intention, and it might be interesting for global smartphone manufacturers to understand factors influencing the actual smartphone usage in Hungary.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.