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Business Model Change Methodology: Applying New Technology in Organization: The Case of Mobile Technology in Learning Industry

Business Model Change Methodology: Applying New Technology in Organization: The Case of Mobile Technology in Learning Industry

Nastaran Hajiheydari, Payam Hanafizadeh
Copyright: © 2013 |Volume: 4 |Issue: 4 |Pages: 25
ISSN: 1947-8305|EISSN: 1947-8313|EISBN13: 9781466635913|DOI: 10.4018/ijide.2013100103
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MLA

Hajiheydari, Nastaran, and Payam Hanafizadeh. "Business Model Change Methodology: Applying New Technology in Organization: The Case of Mobile Technology in Learning Industry." IJIDE vol.4, no.4 2013: pp.36-60. http://doi.org/10.4018/ijide.2013100103

APA

Hajiheydari, N. & Hanafizadeh, P. (2013). Business Model Change Methodology: Applying New Technology in Organization: The Case of Mobile Technology in Learning Industry. International Journal of Innovation in the Digital Economy (IJIDE), 4(4), 36-60. http://doi.org/10.4018/ijide.2013100103

Chicago

Hajiheydari, Nastaran, and Payam Hanafizadeh. "Business Model Change Methodology: Applying New Technology in Organization: The Case of Mobile Technology in Learning Industry," International Journal of Innovation in the Digital Economy (IJIDE) 4, no.4: 36-60. http://doi.org/10.4018/ijide.2013100103

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Abstract

The present study intends to design a methodology for examining the influence of modern information and communication technology on business models (BMs). Theoretical framework is mainly selected based on literature as well as consultation with expert focus groups. This methodology is validated by expert judgment and simulated as a real case applying system dynamics. The outcome of the survey includes a change methodology formulated in 5 phases and 37 activities. Not only has this study covered the specification of the theory structure; it was carried out in an organization in order to test its feasibility, as well. The proposed methodology in this research could help business analysts and managers with changing business model while adopting new technologies.

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