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Expanding the Technology Acceptance Model to Examine Internet Banking Adoption in Tunisia Country

Expanding the Technology Acceptance Model to Examine Internet Banking Adoption in Tunisia Country

Wadie Nasri, Charfeddine Lanouar, Anis Allagui
Copyright: © 2013 |Volume: 4 |Issue: 4 |Pages: 21
ISSN: 1947-8305|EISSN: 1947-8313|EISBN13: 9781466635913|DOI: 10.4018/ijide.2013100104
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MLA

Nasri, Wadie, et al. "Expanding the Technology Acceptance Model to Examine Internet Banking Adoption in Tunisia Country." IJIDE vol.4, no.4 2013: pp.61-81. http://doi.org/10.4018/ijide.2013100104

APA

Nasri, W., Lanouar, C., & Allagui, A. (2013). Expanding the Technology Acceptance Model to Examine Internet Banking Adoption in Tunisia Country. International Journal of Innovation in the Digital Economy (IJIDE), 4(4), 61-81. http://doi.org/10.4018/ijide.2013100104

Chicago

Nasri, Wadie, Charfeddine Lanouar, and Anis Allagui. "Expanding the Technology Acceptance Model to Examine Internet Banking Adoption in Tunisia Country," International Journal of Innovation in the Digital Economy (IJIDE) 4, no.4: 61-81. http://doi.org/10.4018/ijide.2013100104

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Abstract

This paper aims to empirically examine the factors that affect the adoption of Internet banking in Tunisia. In order to explain the factors, this paper extends the “Technology Acceptance Model” by adding additional external factors such as security and privacy, self efficacy, social influence, and awareness of services and its benefits. The findings of the study suggests that the security and privacy, self efficacy, social influence, and awareness of services and its benefits have significant effects on the perceived usefulness (PU), perceived ease of use (PEOU) and attitude toward Internet banking acceptance. Age and education have also significant impact on the attitude towards the likelihood of adopting online banking. These findings may provide for banks useful guidelines for developing Internet banking services and for marketing Internet banking.

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