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Born Global Market Dominators: Insight into a Unique Class of Young Companies and Their Environment

Born Global Market Dominators: Insight into a Unique Class of Young Companies and Their Environment

Simone Wurster, Knut Blind, Sebastian Fischer
Copyright: © 2014 |Volume: 12 |Issue: 1 |Pages: 16
ISSN: 1539-3062|EISSN: 1539-3054|EISBN13: 9781466655270|DOI: 10.4018/ijitsr.2014010101
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MLA

Wurster, Simone, et al. "Born Global Market Dominators: Insight into a Unique Class of Young Companies and Their Environment." IJITSR vol.12, no.1 2014: pp.1-16. http://doi.org/10.4018/ijitsr.2014010101

APA

Wurster, S., Blind, K., & Fischer, S. (2014). Born Global Market Dominators: Insight into a Unique Class of Young Companies and Their Environment. International Journal of IT Standards and Standardization Research (IJITSR), 12(1), 1-16. http://doi.org/10.4018/ijitsr.2014010101

Chicago

Wurster, Simone, Knut Blind, and Sebastian Fischer. "Born Global Market Dominators: Insight into a Unique Class of Young Companies and Their Environment," International Journal of IT Standards and Standardization Research (IJITSR) 12, no.1: 1-16. http://doi.org/10.4018/ijitsr.2014010101

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Abstract

Issues of dominance in the market place, ‘standards wars' and ‘battles for dominance' between large companies are frequently addressed by researchers and the business press alike. The existence of companies that could establish internationally dominant solutions to customers' problems within a few years after their founding is quite unknown and the reasons for their success are hardly investigated so far. Therefore, they are not covered by traditional stage models for the establishment of dominant solutions. Based on 22 cases and a new success factors model, this article shows how young companies can successfully establish their technologies as dominant solutions in the global market.

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