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Value Creation in Business-to-Business Crowdsourcing

Value Creation in Business-to-Business Crowdsourcing

Nina Helander, Jari Jussila, Hannu Kärkkäinen
Copyright: © 2013 |Volume: 4 |Issue: 4 |Pages: 12
ISSN: 1947-8429|EISSN: 1947-8437|EISBN13: 9781466635074|DOI: 10.4018/ijksr.2013100106
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MLA

Helander, Nina, et al. "Value Creation in Business-to-Business Crowdsourcing." IJKSR vol.4, no.4 2013: pp.52-63. http://doi.org/10.4018/ijksr.2013100106

APA

Helander, N., Jussila, J., & Kärkkäinen, H. (2013). Value Creation in Business-to-Business Crowdsourcing. International Journal of Knowledge Society Research (IJKSR), 4(4), 52-63. http://doi.org/10.4018/ijksr.2013100106

Chicago

Helander, Nina, Jari Jussila, and Hannu Kärkkäinen. "Value Creation in Business-to-Business Crowdsourcing," International Journal of Knowledge Society Research (IJKSR) 4, no.4: 52-63. http://doi.org/10.4018/ijksr.2013100106

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Abstract

In knowledge society the utilization of social media as a communication channel between people, groups and even companies is increasing. Current innovation and social media research has already shown the potential of crowdsourcing in the business-to-consumer (B2C) markets. The authors argue in this paper, however, that crowdsourcing has a great and yet partly undiscovered potential also in the context of business-to-business (B2B) markets. In order to get the full potential, a more detailed understanding of the logic of value creation in crowdsourcing activities between multiple stakeholders in B2B context is needed. This paper presents an exploratory study that is carried out as an empirical netnography-based multiple case study. The study opens up potential future research avenues by starting the discussion of value creation logic in B2B crowdsourcing. Practical implications are created through cases revealing what kind of value companies have already been able to gain from crowdsourcing in B2B context.

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