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Value Creation in Business-To-Business Crowd Sourcing

Value Creation in Business-To-Business Crowd Sourcing

Nina Helander, Hannu Kärkkäinen, Jari Jussila
Copyright: © 2014 |Volume: 5 |Issue: 1 |Pages: 12
ISSN: 1947-8429|EISSN: 1947-8437|EISBN13: 9781466655454|DOI: 10.4018/ijksr.2014010103
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MLA

Helander, Nina, et al. "Value Creation in Business-To-Business Crowd Sourcing." IJKSR vol.5, no.1 2014: pp.28-39. http://doi.org/10.4018/ijksr.2014010103

APA

Helander, N., Kärkkäinen, H., & Jussila, J. (2014). Value Creation in Business-To-Business Crowd Sourcing. International Journal of Knowledge Society Research (IJKSR), 5(1), 28-39. http://doi.org/10.4018/ijksr.2014010103

Chicago

Helander, Nina, Hannu Kärkkäinen, and Jari Jussila. "Value Creation in Business-To-Business Crowd Sourcing," International Journal of Knowledge Society Research (IJKSR) 5, no.1: 28-39. http://doi.org/10.4018/ijksr.2014010103

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Abstract

In knowledge society the utilization of social media as a communication channel between people, groups and even companies is increasing. Current innovation and social media research has already shown the potential of crowdsourcing in the business-to-consumer (B2C) markets. The authors argue in this paper, however, that crowdsourcing has a great and yet partly undiscovered potential also in the context of business-to-business (B2B) markets. In order to get the full potential, a more detailed understanding of the logic of value creation in crowdsourcing activities between multiple stakeholders in B2B context is needed. This paper presents an exploratory study that is carried out as an empirical netnography-based multiple case study. The study opens up potential future research avenues by starting the discussion of value creation logic in B2B crowdsourcing. Practical implications are created through cases revealing what kind of value companies have already been able to gain from crowdsourcing in B2B context.

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