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Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students

Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students

Franklin N. A. Yartey, Louisa Ha
Copyright: © 2013 |Volume: 9 |Issue: 4 |Pages: 21
ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781466635746|DOI: 10.4018/ijthi.2013100102
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MLA

Yartey, Franklin N. A., and Louisa Ha. "Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students." IJTHI vol.9, no.4 2013: pp.20-40. http://doi.org/10.4018/ijthi.2013100102

APA

Yartey, F. N. & Ha, L. (2013). Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students. International Journal of Technology and Human Interaction (IJTHI), 9(4), 20-40. http://doi.org/10.4018/ijthi.2013100102

Chicago

Yartey, Franklin N. A., and Louisa Ha. "Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students," International Journal of Technology and Human Interaction (IJTHI) 9, no.4: 20-40. http://doi.org/10.4018/ijthi.2013100102

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Abstract

In this study, the authors examine the use of smart phones for self-broadcasting among college students based on motivation and network externalities theories. The authors propose that smartphones have changed telephones from a point-to-point interpersonal medium to a broadcast medium for individuals to disseminate information to their networks through the use of social media. The authors hypothesized that the more friends and followers a student has on Facebook and Twitter respectively, the more likely the student will use friends and followers as self-broadcasting mediums from their smartphones. The hypothesis was supported based on survey data collected at a public university. The study also discusses the social implications of using smartphones as a broadcast and self-promotion medium.

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