Welcome to the InfoSci Platform
Reference Hub2
Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-Making Styles

Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-Making Styles

Han-Jen Niu
Copyright: © 2014 |Volume: 10 |Issue: 3 |Pages: 18
ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781466657144|DOI: 10.4018/ijthi.2014070101
Cite Article Cite Article

MLA

Niu, Han-Jen. "Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-Making Styles." IJTHI vol.10, no.3 2014: pp.1-18. http://doi.org/10.4018/ijthi.2014070101

APA

Niu, H. (2014). Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-Making Styles. International Journal of Technology and Human Interaction (IJTHI), 10(3), 1-18. http://doi.org/10.4018/ijthi.2014070101

Chicago

Niu, Han-Jen. "Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-Making Styles," International Journal of Technology and Human Interaction (IJTHI) 10, no.3: 1-18. http://doi.org/10.4018/ijthi.2014070101

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Researchers have explored adolescents' online buying habits as the internet has developed and teenagers' incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 adolescents aged 16 to 30 in Taiwan were participants. Correlation, regression, and covariance analyses were used. Results show a positive correlation between adolescents' consumer decision-making styles and purchasing behavior (including planned and unplanned purchases). In addition, compulsive purchases under unplanned purchases showed a positive moderating effect. Recognition of ease of use in TAM had a positive moderating effect on compulsive purchases categorized under unplanned purchases. This research examined the moderating effect of variables in TAM, verifying their effects.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.