Welcome to the InfoSci Platform
Reference Hub6
Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform

Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform

Ching Ju Chao, Chad Lin, Hao Chiang Koong Lin, Chyi Lin Shen, Cheng Hung Wang
Copyright: © 2012 |Volume: 2 |Issue: 3 |Pages: 10
ISSN: 2155-6261|EISSN: 2155-627X|EISBN13: 9781466614833|DOI: 10.4018/ijwnbt.2012070104
Cite Article Cite Article

MLA

Chao, Ching Ju, et al. "Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform." IJWNBT vol.2, no.3 2012: pp.42-51. http://doi.org/10.4018/ijwnbt.2012070104

APA

Chao, C. J., Lin, C., Lin, H. C., Shen, C. L., & Wang, C. H. (2012). Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform. International Journal of Wireless Networks and Broadband Technologies (IJWNBT), 2(3), 42-51. http://doi.org/10.4018/ijwnbt.2012070104

Chicago

Chao, Ching Ju, et al. "Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform," International Journal of Wireless Networks and Broadband Technologies (IJWNBT) 2, no.3: 42-51. http://doi.org/10.4018/ijwnbt.2012070104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Interactive Digital Television (IDTV) service providers have been looking for ways to maintain their competitive advantage in the marketplace. To do this, IDTV service providers need to carefully evaluate the drivers affecting their existing commercial operations and practices. Hence, this study was undertaken to investigate various adoption drivers for IDTV commerce. A combination of research methods and tools (literature search, semi-structured interviews, mail survey, and the analytic hierarchy process (AHP)) were utilized to identify, examine, analyze, and rank the major adoption drivers for IDTV commerce. The results indicated that the development and implementation of IDTV commerce should be managed and operated in-house. The results also showed that AHP was a powerful tool in assisting decision makers in arriving at the best decision, particular for the IDTV service providers.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.