Welcome to the InfoSci Platform
Reference Hub7
Blue Ocean Strategy: A Vehicle for Entrepreneurship Development and Economic Growth in Rural Areas

Blue Ocean Strategy: A Vehicle for Entrepreneurship Development and Economic Growth in Rural Areas

Vinay Sharma, Piyush Seth, Shujauddin Niyazi
Copyright: © 2010 |Volume: 1 |Issue: 1 |Pages: 10
ISSN: 1947-9638|EISSN: 1947-9646|ISSN: 1947-9638|EISBN13: 9781616929602|EISSN: 1947-9646|DOI: 10.4018/jabim.2010010104
Cite Article Cite Article

MLA

Sharma, Vinay, et al. "Blue Ocean Strategy: A Vehicle for Entrepreneurship Development and Economic Growth in Rural Areas." IJABIM vol.1, no.1 2010: pp.32-41. http://doi.org/10.4018/jabim.2010010104

APA

Sharma, V., Seth, P., & Niyazi, S. (2010). Blue Ocean Strategy: A Vehicle for Entrepreneurship Development and Economic Growth in Rural Areas. International Journal of Asian Business and Information Management (IJABIM), 1(1), 32-41. http://doi.org/10.4018/jabim.2010010104

Chicago

Sharma, Vinay, Piyush Seth, and Shujauddin Niyazi. "Blue Ocean Strategy: A Vehicle for Entrepreneurship Development and Economic Growth in Rural Areas," International Journal of Asian Business and Information Management (IJABIM) 1, no.1: 32-41. http://doi.org/10.4018/jabim.2010010104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This paper emphasizes on the role of entrepreneurship in economic development of a society with the perspective of Blue Ocean strategy used by organizations across the globe and especially in the context of Indian rural markets. The paper also utilizes live examples of organizations going towards uncontested rural markets and is suggestive of the crux and the core definition of entrepreneurship in correlation to the core philosophy of Blue Ocean strategy. In addition, the paper emphasizes that the soul of entrepreneurship lies with in the development of rural markets, which can be done through the effective utilization of Blue Ocean strategy.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.