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How to Market OR/MS Decision Support

How to Market OR/MS Decision Support

Masayuki Ueda
Copyright: © 2010 |Volume: 1 |Issue: 2 |Pages: 14
ISSN: 1947-9573|EISSN: 1947-9581|EISBN13: 9781609604240|DOI: 10.4018/jal.2010040102
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MLA

Ueda, Masayuki. "How to Market OR/MS Decision Support." IJAL vol.1, no.2 2010: pp.23-36. http://doi.org/10.4018/jal.2010040102

APA

Ueda, M. (2010). How to Market OR/MS Decision Support. International Journal of Applied Logistics (IJAL), 1(2), 23-36. http://doi.org/10.4018/jal.2010040102

Chicago

Ueda, Masayuki. "How to Market OR/MS Decision Support," International Journal of Applied Logistics (IJAL) 1, no.2: 23-36. http://doi.org/10.4018/jal.2010040102

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Abstract

This research examines what decision makers must do to utilize OR/MS decision support. The author investigates OR/MS decision support from a new viewpoint of service. Firstly, OR/MS decision support provides information to aid in decision making, and it is shown that OR/MS decision support shares characteristics with service and can be considered a kind of service. This paper analyzes OR/MS decision support from the viewpoint of what is necessary for high quality service, and the issue of a communication gap is clarified. Through analyzing preceding research in OR/MS (Operations Research/Management Science), the author discovers a communication gap between decision makers and decision supporters. Finally, the author shows that it is effective to utilize “problem specification”, which is a decision-maker friendly description of problems proposed by research group including the author, as one approach to bridge the communication gap.

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