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E-Learning in India: Segmenting Students of a Business School based on their Perception

E-Learning in India: Segmenting Students of a Business School based on their Perception

Deepak Chawla, Himanshu Joshi
Copyright: © 2012 |Volume: 3 |Issue: 4 |Pages: 13
ISSN: 1947-8607|EISSN: 1947-878X|EISBN13: 9781466610569|DOI: 10.4018/javet.2012100101
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MLA

Chawla, Deepak, and Himanshu Joshi. "E-Learning in India: Segmenting Students of a Business School based on their Perception." IJAVET vol.3, no.4 2012: pp.1-13. http://doi.org/10.4018/javet.2012100101

APA

Chawla, D. & Joshi, H. (2012). E-Learning in India: Segmenting Students of a Business School based on their Perception. International Journal of Adult Vocational Education and Technology (IJAVET), 3(4), 1-13. http://doi.org/10.4018/javet.2012100101

Chicago

Chawla, Deepak, and Himanshu Joshi. "E-Learning in India: Segmenting Students of a Business School based on their Perception," International Journal of Adult Vocational Education and Technology (IJAVET) 3, no.4: 1-13. http://doi.org/10.4018/javet.2012100101

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Abstract

E-learning has become an important tool to impart education. This study examines the awareness and perception of e-learning among Indian students enrolled for a business management course at a premier business school. It is generally perceived that since Indian Institute of Management, Ahmedabad (IIM-A) is universally acknowledged for its quality of education, the awareness and perception about e-learning would be uniform. This could be attributed to factors like a sound educational background and the exposure to information technology. This study attempts to segment the sample based on the student perception towards e-learning. The results show that the level of awareness and the degree of familiarity with e-learning technologies are high. Three student clusters were found, which split the students into those with ‘high motivational & learning propensity’, ‘neutral motivational & learning propensity’ and ‘low motivational & learning propensity.’ These three clusters were labeled as ‘Enthusiastic,’ ‘Pragmatist,’ and ‘Unenthusiastic.’ Further, it was found that the age of students varied significantly within these three clusters.

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