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All About Analytics

All About Analytics

Hugh J. Watson
Copyright: © 2013 |Volume: 4 |Issue: 1 |Pages: 16
ISSN: 1947-3591|EISSN: 1947-3605|EISBN13: 9781466630949|DOI: 10.4018/jbir.2013010102
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MLA

Watson, Hugh J. "All About Analytics." IJBIR vol.4, no.1 2013: pp.13-28. http://doi.org/10.4018/jbir.2013010102

APA

Watson, H. J. (2013). All About Analytics. International Journal of Business Intelligence Research (IJBIR), 4(1), 13-28. http://doi.org/10.4018/jbir.2013010102

Chicago

Watson, Hugh J. "All About Analytics," International Journal of Business Intelligence Research (IJBIR) 4, no.1: 13-28. http://doi.org/10.4018/jbir.2013010102

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Abstract

To understand and be successful with analytics, it is important to be precise in understanding what analytics means, the different targets or approaches that companies can take to using analytics, and the drivers that lead to the use of analytics. For companies that use advanced analytics, the keys to success include a clear business need; strong, committed sponsorship; a fact-based decision making culture; a strong data infrastructure; the right analytic tools; and strong analytical personnel in an appropriate organizational structure. These are the same factors for success for business intelligence in general, but there are important nuances when implementing advanced analytics, such as with the data infrastructure, analytical tools, and personnel. Companies like Amazon.com, Overstock.com, Harrah’s Entertainment, and First American Corporation are exemplars that illustrate concepts and best practices.

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