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Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

Sandy Chong, Graham Pervan
Copyright: © 2007 |Volume: 5 |Issue: 1 |Pages: 29
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205264|EISSN: 1539-2929|DOI: 10.4018/jeco.2007010101
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MLA

Chong, Sandy, and Graham Pervan. "Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises." JECO vol.5, no.1 2007: pp.1-29. http://doi.org/10.4018/jeco.2007010101

APA

Chong, S. & Pervan, G. (2007). Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises. Journal of Electronic Commerce in Organizations (JECO), 5(1), 1-29. http://doi.org/10.4018/jeco.2007010101

Chicago

Chong, Sandy, and Graham Pervan. "Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises," Journal of Electronic Commerce in Organizations (JECO) 5, no.1: 1-29. http://doi.org/10.4018/jeco.2007010101

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Abstract

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.

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