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Electronic Commerce and Business-to-Consumer (B2C) Relations

Electronic Commerce and Business-to-Consumer (B2C) Relations

Stephen Burgess, Stan Karanasios
Copyright: © 2008 |Volume: 6 |Issue: 4 |Pages: 7
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205196|EISSN: 1539-2929|DOI: 10.4018/jeco.2008100101
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MLA

Burgess, Stephen, and Stan Karanasios. "Electronic Commerce and Business-to-Consumer (B2C) Relations." JECO vol.6, no.4 2008: pp.1-7. http://doi.org/10.4018/jeco.2008100101

APA

Burgess, S. & Karanasios, S. (2008). Electronic Commerce and Business-to-Consumer (B2C) Relations. Journal of Electronic Commerce in Organizations (JECO), 6(4), 1-7. http://doi.org/10.4018/jeco.2008100101

Chicago

Burgess, Stephen, and Stan Karanasios. "Electronic Commerce and Business-to-Consumer (B2C) Relations," Journal of Electronic Commerce in Organizations (JECO) 6, no.4: 1-7. http://doi.org/10.4018/jeco.2008100101

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Abstract

This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.

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