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Consumers' Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences

Consumers' Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences

QiYing Su, Carl Adams
Copyright: © 2010 |Volume: 2 |Issue: 1 |Pages: 25
ISSN: 1941-627X|EISSN: 1941-6288|ISSN: 1941-627X|EISBN13: 9781616929435|EISSN: 1941-6288|DOI: 10.4018/jesma.2010101601
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MLA

Su, QiYing, and Carl Adams. "Consumers' Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences." IJESMA vol.2, no.1 2010: pp.1-25. http://doi.org/10.4018/jesma.2010101601

APA

Su, Q. & Adams, C. (2010). Consumers' Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences. International Journal of E-Services and Mobile Applications (IJESMA), 2(1), 1-25. http://doi.org/10.4018/jesma.2010101601

Chicago

Su, QiYing, and Carl Adams. "Consumers' Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences," International Journal of E-Services and Mobile Applications (IJESMA) 2, no.1: 1-25. http://doi.org/10.4018/jesma.2010101601

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Abstract

Mobile commerce operates in a global market place where services are rolled out to different nations. However, it is unclear if mobile commerce developed for one national environment can be successfully applied in another. There are likely to be many influences on attitudes to mobile commerce, including environmental and cultural. This paper reports on a study on consumers’ attitudes toward m-commerce from samples in a city in China and a city in the UK. Attributes of environment and cultural influences are explored and the paper develops a model on Consumers’ Attitudes toward M-commerce in different Cultural Environments (CAMCE). The paper makes contribution by identify and distinguish between influences related to the environment and to culture.

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