Welcome to the InfoSci Platform
Reference Hub3
Adoption Process for VoIP: The UTAUT Model

Adoption Process for VoIP: The UTAUT Model

Eduardo Esteva-Armida, Alberto Rubio-Sanchez
Copyright: © 2012 |Volume: 4 |Issue: 4 |Pages: 17
ISSN: 1941-627X|EISSN: 1941-6288|EISBN13: 9781466612143|DOI: 10.4018/jesma.2012100102
Cite Article Cite Article

MLA

Esteva-Armida, Eduardo, and Alberto Rubio-Sanchez. "Adoption Process for VoIP: The UTAUT Model." IJESMA vol.4, no.4 2012: pp.15-31. http://doi.org/10.4018/jesma.2012100102

APA

Esteva-Armida, E. & Rubio-Sanchez, A. (2012). Adoption Process for VoIP: The UTAUT Model. International Journal of E-Services and Mobile Applications (IJESMA), 4(4), 15-31. http://doi.org/10.4018/jesma.2012100102

Chicago

Esteva-Armida, Eduardo, and Alberto Rubio-Sanchez. "Adoption Process for VoIP: The UTAUT Model," International Journal of E-Services and Mobile Applications (IJESMA) 4, no.4: 15-31. http://doi.org/10.4018/jesma.2012100102

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This study tests the appropriateness of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in the context of end user consumption by means of an online survey with four hundred and seventy five respondents (24% response rate). The study shows which factors have the greatest impact on the adoption process of VoIP technology in the US market in addition to the interactions of the main variables in the model (Performance Expectancy, Effort Expectancy, Social Influence, and Behavioral Intention to Adopt) using Partial Least Squares (PLS). The model includes four moderator variables (Gender, Age, Experience, and Voluntariness of Use). The results of this study can be found further in the article.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.