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A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users

A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users

Dong Hee Shin
Copyright: © 2009 |Volume: 17 |Issue: 4 |Pages: 26
ISSN: 1062-7375|EISSN: 1533-7995|ISSN: 1062-7375|EISBN13: 9781616920289|EISSN: 1533-7995|DOI: 10.4018/jgim.2009070902
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MLA

Shin, Dong Hee. "A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users." JGIM vol.17, no.4 2009: pp.29-54. http://doi.org/10.4018/jgim.2009070902

APA

Shin, D. H. (2009). A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users. Journal of Global Information Management (JGIM), 17(4), 29-54. http://doi.org/10.4018/jgim.2009070902

Chicago

Shin, Dong Hee. "A Cross-National Study of Mobile Internet Services: A Comparison of U.S. and Korean Mobile Internet Users," Journal of Global Information Management (JGIM) 17, no.4: 29-54. http://doi.org/10.4018/jgim.2009070902

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Abstract

This study surveyed mobile users in the United States and Korea to determine the key differences between the two countries. Survey questions, developed in two languages, were presented in each country to explore the influences of informativeness, entertainment, interactivity, and availability on mobile user dimensions. The study design methods were based on the revision of a uses and gratifications approach, and a relational model of antecedents and consequences was tested with a structural equation modeling approach. Mobile Internet service uses and gratifications were analyzed cross-nationally in a comparative fashion focusing on the differences in the composition of motives in the two countries. Based on the results of this study, practical implications for marketing strategies in mobile service markets and theoretical implications for cross-country studies are recommended accordingly.

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