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Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China

Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China

Hefu Liu, Weiling Ke, Kwok Kee Wei, Zhongsheng Hua
Copyright: © 2014 |Volume: 22 |Issue: 4 |Pages: 20
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781466657670|DOI: 10.4018/jgim.2014100103
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MLA

Liu, Hefu, et al. "Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China." JGIM vol.22, no.4 2014: pp.34-53. http://doi.org/10.4018/jgim.2014100103

APA

Liu, H., Ke, W., Wei, K. K., & Hua, Z. (2014). Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China. Journal of Global Information Management (JGIM), 22(4), 34-53. http://doi.org/10.4018/jgim.2014100103

Chicago

Liu, Hefu, et al. "Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China," Journal of Global Information Management (JGIM) 22, no.4: 34-53. http://doi.org/10.4018/jgim.2014100103

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Abstract

Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationship between MO and SCI in China. The results of a survey of 229 firms suggest that the MO dimensions have different effects on the supply and the demand process integration in e-business. Moreover, ownership type moderates the relationship between MO and SCI. Implications and suggestions for future research are likewise discussed.

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