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The Behavior Intention of Tunisian Banks’ Customers on using Internet Banking

The Behavior Intention of Tunisian Banks’ Customers on using Internet Banking

Lanouar Charfeddine, Wadie Nasri
Copyright: © 2013 |Volume: 4 |Issue: 1 |Pages: 15
ISSN: 1947-8305|EISSN: 1947-8313|EISBN13: 9781466631786|DOI: 10.4018/jide.2013010102
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MLA

Charfeddine, Lanouar, and Wadie Nasri. "The Behavior Intention of Tunisian Banks’ Customers on using Internet Banking." IJIDE vol.4, no.1 2013: pp.16-30. http://doi.org/10.4018/jide.2013010102

APA

Charfeddine, L. & Nasri, W. (2013). The Behavior Intention of Tunisian Banks’ Customers on using Internet Banking. International Journal of Innovation in the Digital Economy (IJIDE), 4(1), 16-30. http://doi.org/10.4018/jide.2013010102

Chicago

Charfeddine, Lanouar, and Wadie Nasri. "The Behavior Intention of Tunisian Banks’ Customers on using Internet Banking," International Journal of Innovation in the Digital Economy (IJIDE) 4, no.1: 16-30. http://doi.org/10.4018/jide.2013010102

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Abstract

This paper examines empirically the factors affecting the adoption of internet banking in Tunisia using the Theory of Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Security and privacy construct were selected as additional factors because of their potent influence on the use of internet banking system. For this purpose, a Structural Equation Modelling (SEM) is employed to examine the inter-correlations among the seven proposed constructs. A survey involving a total of 284 respondents is conducted and confirmatory factor analysis used to determine the measurement efficacies. This study confirms the appropriateness of TAM, TPB, and the security and privacy construct in predicting intention to use internet banking in a Tunisian banking environment. This research reveals that TAM and TPB could be used to provide a solid theoretical foundation of internet banking in Tunisian acceptance case. The study contributes to the literature of internet banking in Tunisia.

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