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A Holistic Approach to Evaluating Social Media’s Successful Implementation into Emergency Management Operations: Applied Research in an Action Research Study

A Holistic Approach to Evaluating Social Media’s Successful Implementation into Emergency Management Operations: Applied Research in an Action Research Study

Robby Westbrook, Tammy Karlgaard, Connie White, Josalyn Knapic
Copyright: © 2012 |Volume: 4 |Issue: 3 |Pages: 13
ISSN: 1937-9390|EISSN: 1937-9420|EISBN13: 9781466612839|DOI: 10.4018/jiscrm.2012070101
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MLA

Westbrook, Robby, et al. "A Holistic Approach to Evaluating Social Media’s Successful Implementation into Emergency Management Operations: Applied Research in an Action Research Study." IJISCRAM vol.4, no.3 2012: pp.1-13. http://doi.org/10.4018/jiscrm.2012070101

APA

Westbrook, R., Karlgaard, T., White, C., & Knapic, J. (2012). A Holistic Approach to Evaluating Social Media’s Successful Implementation into Emergency Management Operations: Applied Research in an Action Research Study. International Journal of Information Systems for Crisis Response and Management (IJISCRAM), 4(3), 1-13. http://doi.org/10.4018/jiscrm.2012070101

Chicago

Westbrook, Robby, et al. "A Holistic Approach to Evaluating Social Media’s Successful Implementation into Emergency Management Operations: Applied Research in an Action Research Study," International Journal of Information Systems for Crisis Response and Management (IJISCRAM) 4, no.3: 1-13. http://doi.org/10.4018/jiscrm.2012070101

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Abstract

As emergency management agencies and organizations implement social media and web technology to support crisis information and communication efforts, many question if present strategies are beneficial. This is especially true if social media is being implemented for the first time or has not been experienced in a live disaster. Studies have been conducted providing information on a variety of interactions between Social Media and Emergency Management (SMEM). However, few have taken a formal scientific approach as a means of measurement providing a ’Comprehensive Performance Metric.’ Performance metrics need to have consistency while providing room for implementing unique measurement criteria for individualized efforts. The authors offer a research design using field studies of real world cases, evaluating rural and metropolitan areas. The result produces a set of ’Best Practices’ through implementation. By offering a means of measuring success, SMEM can continue to evolve by using a methodologically sound approach using social media.

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